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Wild Tonic

Welcome to the craft-beverage renaissance. Our brand-new e-commerce platform brings Wild Tonic’s unique fermented-beverage lineup to thriving digital life: an immersive, user-friendly store designed for health-conscious consumers who seek flavor, transparency, and convenience.

Tools

Problem Statement

The modern beverage market is saturated with generic offerings and opaque value chains. Wild Tonic needed more than a typical online shop—consumers were missing healthy, premium-quality options with an engaging brand story and seamless purchase experience. Retail intermediaries and fragmented platforms raised cost, complexity and user-friction.

Objective & Goals

  • Raise Digital Reach & Conversion
    Launch a performant online store achieving a minimum 20% increase in direct-to-consumer orders in 6 months.
  • Brand Storytelling
    Build an e-commerce site that showcases Wild Tonic’s craftsmanship, organic ingredients and fermentation process—turning browsers into buyers.
  • Optimise Checkout Experience
    Reduce abandonment rate by streamlining the purchase flow, implementing subscription / repeat-order support, and ensuring full mobile-responsiveness.

Task

At Candev Agency, our team collaborated with Wild Tonic’s brand leadership from visioning through to deployment. We architected and delivered a Shopify-based store, customising the Liquid templates and integrating third-party plugins for subscription services, performance optimisation and analytics. We designed wireframes and high-fidelity prototypes in Figma/Adobe XD, and executed agile development to meet the brand’s timeline and quality targets.

Strategy

Agile Development

Design

Wireframes | UI/UX Design | Prototyping

Client

Wild Tonic

Tech Stack

Shopify (Liquid)

Platforms

Web Application
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+1-800-918-1846
Estimate Project