At our agency, our task was to develop a vibrant, conversion-driven website for Rock & Bowl that captures the excitement and versatility of the venue while making it easy for visitors to explore, book and engage. We began with user-journey mapping for three key audiences: families with young kids, gamers looking for arcade/VR experiences, and event planners seeking corporate or birthday bookings. We then crafted a bright, modern UI that features bold imagery of the bowling lanes, arcade area, kids zone and café space. Leveraging WordPress with [Elementor/custom-theme], we built a responsive site with modules for service zones, deal-listing, booking/enquiry forms, and location/latest-news updates. Content was refined to emphasise fun, value, group-together experiences and the all-in-one nature of Rock & Bowl. The result is a dynamic, mobile-friendly web platform that drives awareness, engagement and foot traffic to the venue.
