At our agency, our task was to transform The Praguery’s online presence into a functional, visually rich and conversion-optimized website that told their story, showcased their offerings and supported both consumer and business-partner interactions. We started by mapping out user journeys for three key audiences: dessert consumers, event/catering clients, and potential franchisees. We then designed a modern UI full of mouth-watering imagery, intuitive navigation and responsive layouts. Using WordPress (with [Elementor or custom theme]) we developed a scalable site incorporating key modules: location finder, service overview, catering booking form, franchise enquiry form, and blog for brand storytelling. We refined content to emphasise their European chimney-cake heritage, local-ingredient sourcing, and joy-in-every-bite brand promise. The final product is a sleek, user-friendly platform that elevates The Praguery brand and supports their growth drive.
