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Blooming Bath

Welcome to the future of baby-bathing comfort. Our end-to-end digital platform gives parents an intuitive, safe, and joyful way to explore and purchase the signature flower-shaped baby bath cushion and related accessories — designed to cradle baby gently, fit most sinks, and make bath time easier and sweeter.

Tools

Problem Statement

Young parents today demand convenience, safety and delight in baby-care products. Yet many brands rely on standard e-commerce templates, generic web experiences, and limited product storytelling. As a result, customers struggle to find baby-bath-specific innovations, and brands miss out on building a rich digital brand experience and elevated conversion. A specialized platform was needed to bring the Blooming Bath product line to life, engage new parents, and streamline operations.

Objective & Goals

  • Improve Conversion Rate
    Increase online purchases by 25% by enhancing product presentation and user flow.
  • Brand Storytelling
    Build an immersive brand experience that showcases the unique flower-shaped bath cushion and its comforting design for babies.
  • Seamless Checkout & Fulfilment
    Implement a high-performance e-commerce stack to reduce shopping friction and support fast shipping.

Task

At Candev Agency, our dedicated UX/UI team worked with Blooming Bath’s brand managers to define key personas (new-parent, gift-buyer), design responsive flows (desktop + mobile) and map an intuitive product journey. Simultaneously, our development squad integrated Shopify (or chosen e-commerce backend), implemented custom product configurators, and deployed performance-optimised code to ensure speedy load times and high reliability across regions.

Strategy

Agile Development

Design

Wireframing | UI/UX Design | Prototyping

Client

Blooming Bath

Tech Stack

Shopify (Liquid)

Platforms

Web App | Mobile-Optimised E-commerce Site
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+1-800-918-1846
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