G-Sleeve
G-Sleeve is a patient safety company that makes simple, highly visible alert sleeves that help hospital staff instantly identify restricted-limb patients and prevent medical errors. We built a custom WordPress website that positions G-Sleeve as a trusted clinical safety brand, featuring distributor logos, a founder story, a product finder for different sleeve types, clinical testimonials, and a hospital pilot request flow.
Project overview
To the live websiteOverview
G-Sleeve makes a simple, highly visible safety device that instantly alerts nurses and doctors when a patient has a restricted limb, protecting mastectomy, lymph node removal, dialysis, and PICC line patients from preventable medical errors. The client needed a website that felt as clinically credible as the product itself, while still telling the personal story behind why it was created. We designed and built the full site on WordPress.
Challenge
Medical safety products live or die on trust. G-Sleeve needed a site that hospital administrators, nurses, and distributors would take seriously at first glance, without feeling like a generic medical supply catalog. The product line also includes several distinct sleeve types (Original, Wrong Site, PICC/Mid Line), each solving a different clinical risk, which had to be explained clearly without confusing visitors looking for one specific solution. We also needed to build credibility through distributor logos, clinical testimonials, and the founder's personal nursing background.
Key Challenges
Making a medical product feel clinically credible.
Explaining several sleeve types without confusion.
Building trust for a hospital-facing product.
Balancing clinical tone with real storytelling.
Showcasing distributor and clinical credibility.
Guiding hospitals toward a pilot request.
Keeping a life-saving message simple and clear.
Solution
We built a clean, clinical WordPress site anchored around the line "The warning goes where the mistake happens," immediately framing G-Sleeve as a safety-first product. A distributor logo bar builds instant third-party trust, while a founder story section shares Gina Santosuosso's nursing background and the real problem that led to G-Sleeve. A "Find the Right G-Sleeve" section breaks down the Original, Wrong Site, and PICC/Mid Line sleeves so hospitals can quickly identify the right product, backed by clinical testimonials and a clear hospital pilot request flow.
What We Built
A clinical, trust-first WordPress website.
A bold hero built around patient safety.
A distributor logo bar for instant trust.
A founder story rooted in real nursing work.
A product finder for 3 sleeve types.
Clinical testimonials from real medical staff.
A clear hospital pilot request flow.
