At our agency, our task was to craft a dynamic web presence for NextGEN that reflects its mission and engages grassroots entrepreneurs effectively. We began by mapping the core user journeys—founders seeking mentorship, investors scouting talent, community members wanting to connect. From there, we designed a clean, modern interface that communicates energy and opportunity, while developing a responsive website built on WordPress with custom modules for event registration, mentor-match listings, and resource hubs. Content was structured to highlight success stories, upcoming summits, and opportunities for startup growth, then optimised for speed, mobile use and conversions.
